GT'S Living Foods

Business Brand Manager

Los Angeles, Ca - Vernon, Ca

Sponsorship not specified$110k-$150kDetected 64 days ago

Project ManagementExcelSupply ChainProcess ImprovementResearchLeadershipCommunicationMicrosoft Office

About the role

At GT's Living Foods, we're more than just a company – we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and
happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed
Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers.

Hands-on yogurt category expertise combined with premium brand management experience
Experience with premium-priced products in competitive categories, including an understanding of thin margins and high cost-of-goods dynamic
If you are energized by the opportunity to craft a brand's trajectory, engage culture-setting consumers, and pioneer a movement, we'd love to meet you.
Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
Thrives in a scrappy, fast-moving, and entrepreneurial environment
Project management skills and ability to meet deadlines
Detail oriented, passionate about doing the little things well
Deep understanding of the unique mindset of early adopters in the health and wellness space

Bachelor's Degree in Marketing or related field (required)
Knowledge of the retail landscape, especially the Natural channel, a plus
Prior experience managing a premium, highly nutritious consumer brand is strongly preferred

Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen; Advanced MS PowerPoint and Excel skills
Job Description:

As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment.
GT's Employee Experience (Benefits/Perks):
Health Insurance: Medical, Dental, Vision

At GT's Living Foods, we're more than just a company - we're a community passionate about creating a healthier, happier world.
Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results.
Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintai

This listing is sourced directly from GT'S Living Foods's careers page and normalized into a canonical job model.