Realtor.com Careers
Sr. Product Manager, News & Hyperlocal CRM
Austin, Texas, United States · Senior
Sponsorship not specifiedDetected 35 days ago
Machine LearningData ScienceA/B TestingProduct ManagementProduct StrategyPRDsCRMLeadershipCommunicationPublic Speaking
About the role
- 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
- This is a high-ownership IC role on a fast-moving team.
Responsibilities
- Own the product strategy and roadmap for News & Hyperlocal CRM, balancing user experience innovation with revenue and retention goals
- Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion
- Lead day-to-day execution across editorial campaigns (email, push, in-product), managing the full pipeline from brief to QA to reporting
- Partner with MarTech Engineering and Marketing Dev Ops on data pipeline requirements and capacity planning
- get cross-functional buy-in and drive to launch
- Develop deep fluency in the consumer data and signals that power CRM journeys - available fields, APIs, segmentation logic, and data architecture
- Design and interpret A/B tests
- Establish and track KPIs including revenue, engagement, retention, and lead conversion
- Write clear PRDs and briefs; get cross-functional buy-in and drive to launch
- Design and interpret A/B tests; translate results into clear recommendations and presentation-ready summaries for senior stakeholders
Nice to have
- 5+ years of product management and/or CRM marketing experience, ideally in a consumer tech or media environment
- Hands-on experience with email, push notifications, and in-product surfaces (web and app)
- Experience owning or closely partnering on editorial newsletter programs
- Proven track record designing and interpreting A/B tests on CRM campaigns, and turning results into actionable roadmap decisions
- Demonstrated ability to present roadmaps and campaign performance to VP and C-suite stakeholders clearly and credibly
- Fluency with CRM and MarTech tooling
- hands-on experience with Braze or Cordial is a strong plus
- Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies
Skills
- Recognized as the No.
- Realtor.com® reaches millions of home buyers and sellers each month.
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Tuition Reimbursement program for degreed and non-degreed programs
- Student Debt Retirement Savings Match program
- Realtor.com® is committed to investing in the health and wellbeing of our employees and their families.
Company info
- For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
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