UpKeep Technologies

Sr. Product Marketing Manager

Los Angeles / Hybrid · Senior

Sponsorship not specified$130k-$160kDetected 16 hours ago

Machine LearningA/B TestingUX ResearchProduct StrategyGrowth MarketingOperations ManagementCustomer SuccessResearchLeadership

About the role

The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution.
In this role, you'll be responsible for driving the awareness, adoption, and success of UpKeep's growing portfolio of products with an emphasis in our AI-powered capabilities.
This role requires a mix of creativity and execution.

Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products-especially those infused with AI
Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
Own the creation of enablement materials for Sales and Customer Success-pitch decks, one-pagers, objection handlers, battlecards, and more
Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
Lead UpKeep's competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals
We're building the AI-powered future of maintenance.
What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator.

Bachelor's degree
4+ years of experience in product marketing in B2B SaaS
Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
Strong writing, storytelling, and asset creation skills-you know how to bring positioning to life quickly
Comfort with ambiguity, pace, and experimenting with new tools and processes
Experience in product-led growth (PLG) environments is a plus
Technically proficient - comfortable working with complex products and technical teams
Lifelong learner - seeks feedback, grows from it, and stays current on tools and trends

put modern software in the hands of frontline technicians-and transform how maintenance gets done.
www.upkeep.com
www.upkeep.com/careers
UpKeep is honored to be an equal opportunity workplace.

This role will receive a competitive base salary + annual bonus + benefits.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location.
The pay range for this role is $130,000 - $160,000 USD per year.

Equity and upside, not just a paycheck.
Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app.
UpKeep is on a mission to reinvent how the physical world runs-starting with the frontline teams who maintain it.
Our culture rewards bold thinking, not bureaucracy.
Global team, local energy.

This listing is sourced directly from UpKeep Technologies's careers page and normalized into a canonical job model.