Inns of Aurora
Digital Marketing Manager
Aurora, New York, United States · Part-time
Sponsorship not specifiedDetected 3 days ago
A/B TestingProject ManagementSEOEmail MarketingWritingGoogle AnalyticsCommunication
About the role
- ABOUT INNS OF AURORA RESORT & SPA: The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life.
- Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape.
- Described as "heaven on earth" by Architectural Digest, the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life.
Responsibilities
- Strategy Development & Execution · Support in the direction of the resort's multichannel paid digital marketing agency to achieve target KPIs · Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer.
- As a direct report of the Chief Brand Officer, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production.
- The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions.
Skills
- Experience with Revinate CMS · Certification in Google Analytics · Experience in a luxury hospitality setting
- Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits.
Benefits
- The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design.
- In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime.
- As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success.
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