Aventon

Product Marketing Manager

Brea, California · Director

Sponsorship not specified$95k-$125kDetected 47 days ago

Product ManagementBrand StrategyHRCustomer SupportCommunicationCollaborationPublic SpeakingMicrosoft Office

About the role

As a Product Marketing Manager at Aventon, you're the product marketing expert at the core of the Aventon narrative.
This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.

Develop and execute product marketing strategies that align with brand, product, and sales objectives.
Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.
Passionate about cycling and knowledgeable about bike components, design, and performance.
Develop and maintain product positioning, messaging, and copy for each model.
Collaborate with U.S. and international teams to ensure alignment and localization across markets.

Detail-oriented with the ability to identify and communicate product differentiators.
Regular work hours are Monday through Friday, with flexibility required to meet deadlines, support product launches, attend shoots, and accommodate travel schedules.
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
3-5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
Experience collaborating cross-functionally with product, creative, sales, and operations teams.
Experience working with consumer products
experience in cycling, outdoor, or lifestyle brands is a plus.
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Comfortable working with data and analytics to inform decisions and measure performance.
Proficiency in Microsoft Office or Google Workspace
familiarity with marketing tools and analytics platforms is a plus.
Willingness to travel and participate in events, product demos, and on-site shoots.
Ability to ride and demonstrate bicycles is preferred.

Experience marketing consumer durable goods.
Familiarity with ecommerce marketing and DTC business models.
Experience supporting dealer or retail sales channels.
Experience conducting customer and competitive research.
Physical Requirements and Environmental Conditions:
Prolonged periods of sitting at a desk and working on a computer.
Ability to use hands and fingers to operate standard office equipment, including keyboard, mouse, telephone, and other technology.
Must be able to communicate clearly in person, over the phone, in presentations, and in writing.

Medical, Vision and Dental, Life Benefits
401K retirement plan
Vacation, Sick Leave & Personal Day
If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com.
Strong storyteller who can translate technical features into customer benefits.

Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

This listing is sourced directly from Aventon's careers page and normalized into a canonical job model.