2U
VP, Growth Marketing - edX
Crystal City; US Remote · Vp · Full-time
Sponsorship not specified$271k-$305kDetected 27 days ago
A/B TestingSEOGrowth MarketingPerformance MarketingLeadership
About the role
- We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful.
- If you're excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us - and do work that makes a difference.
- 2U is committed to providing reasonable accommodations during our recruitment process.
Responsibilities
- Own the day-to-day marketing strategy and execution for the edX platform
- Drive growth in platform traffic, learner acquisition, and conversion
- Build the internal marketing capability for the platform
- Define the team structure and partner with CMO in hiring key roles
- Lead SEO and organic discovery strategy for the platform
- Partner with product and analytics teams to drive experimentation and performance measurement.
- Experience building and scaling high-performing marketing teams
Requirements
- 10+ years of experience in growth, performance marketing, or digital marketing leadership
- Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
- Deep experience with SEO, organic discovery, and performance marketing
- Experience managing marketing budgets and acquisition efficiency (CAC)
Compensation
- Manage the annual paid media budget focused on efficient learner acquisition
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Generous paid holidays and leave policies, including unlimited PTO
- We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale.
- As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees.
Company info
- At 2U, we are all in on purpose.
- Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
Visa & Work Authorization
- color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable fede
This listing is sourced directly from 2U's careers page and normalized into a canonical job model.