Match Group

Sr. Manager, Brand Marketing, E&E (Match)

Dallas, Texas · Senior · Full-time

Sponsorship not specified$125k-$135kDetected 12 days ago

SparkProduct ManagementProduct StrategyBrand StrategyResearchLeadershipOrganizational Skills

About the role

Match Group is a leading provider of dating products across the globe.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL).
We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Lead integrated marketing programs across brand campaigns, product launches & PR moments
Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.
Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide.
Manager, Brand Marketing to help lead brand strategy and execution for Match.
This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.
Just as our users are better when they connect with others, so are we when we collaborate.
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Company Gatherings - We host company events where our employees get to know each other and build a sense of connection and belonging!

6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.

Drive development of Match's brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Mind & Body - Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness - Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug - Generous PTO and 14 paid holidays so you can unplug
Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.

Creating a sense of belonging doesn't stop at our products - it's the foundation of every team we hire.
We keep connection at the heart of dating and at the heart of how we work.
We are proud to be an

equal opportunity employer and we value the rich dynamics that diversity brings to our company.
If you require a reasonable accommodation to participate in the hiring process - such as during pre-employment testing or interviews - please indicate this by selecting "Yes" in the accommodation request field.

This listing is sourced directly from Match Group's careers page and normalized into a canonical job model.