HomeLight

Sr. Growth Marketing Manager

San Francisco, CA · Senior

Sponsorship not specified$140k-$190kDetected 90 days ago

SQLSEMGoogle AdsMeta AdsGoogle AnalyticsGrowth Marketing

About the role

Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process.
Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.
Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.

You'll own paid search and paid social for HomeLight - two channels that matter a lot to the business.
Day to day, that looks like: building and optimizing Google Ads campaigns (search, Performance Max, remarketing), managing Meta across Facebook and Instagram, running a real testing program with creative and audience experiments, and staying on top of CAC and ROAS with enough fluency to explain what's moving and why.
You'll own these channels and are expected to run them well.
This isn't a role where you'll manage a large team, oversee a roster of agencies, or spend most of your time in strategy decks.
If you're excited about building things, ownership, and driving results, this role is a great fit.
Strong SQL and analytics skills - you pull your own data and build your own reports
building and optimizing Google Ads campaigns (search, Performance Max, remarketing), managing Meta across Facebook and Instagram, running a real testing program with creative and audience experiments, and staying on top of CAC and ROAS with enough fluency to explain what's moving and why.
Growth Marketing Manager, or Lead Growth Marketing Manager.
We're building the future of real estate - today.

You know what a well-structured Google Ads account looks like because you've built one.
You know what a broken Meta attribution setup looks like because you've fixed one.
That's not a line on your resume - it's actually how you work.
Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup
Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself
Clear communicator with senior stakeholders - you can explain performance without overstating it

5-plus years of hands-on paid search and paid social experience, with meaningful time in-house
Experience with attribution in a high-consideration, long-cycle product (real estate a plus
mortgage, insurance, or fintech also relevant)

$140,000.00 - $190,000.00, b a se pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.Range is dependent on the leveling process during the interview process.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.
Who You Are
You're a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale - not directed others to do it.
You're also genuinely excited about what AI tools are doing to this job right now.
You've used them to move faster, test more, and do work that used to take a week in a day.
HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients.
Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers.

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment.
We will provide accommodations during the recruitment process upon request, and any accommodation will be addressed confidentially.

This listing is sourced directly from HomeLight's careers page and normalized into a canonical job model.