Gen Digital Inc.

Senior Media Buyer, Programmatic & Native

USA - New York, NY · Senior

Sponsorship not specified$128k-$136kDetected 13 days ago

AlgorithmsData VisualizationA/B TestingGoogle AnalyticsSignal ProcessingAdaptability

About the role

We're looking for a strategic, hands-on media buyer to help accelerate our growth across Native and Programmatic.
You'll work directly with our Head of Digital Media and internal cross-functional teams to execute buys across multiple DSPs and native ad platforms.
Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs.

Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets.
Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.
Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.
Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy.
Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements.
Leverage first-party and third-party data to build high-performing targeting and retargeting strategies.
We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.

3-5+ years of hands-on media buying experience across DSPs (DV360,
StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance-driven or financial categories.
Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).

Deep understanding of audience targeting, optimization, and data integrations toimprove campaign efficiency and scale.
Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.
Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.
Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.
Personal Attributes:
Self-starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins.
What's Next
After you submit your application, you can expect the following steps in the recruitment process:
Hiring Manager Interview
Second Interview
Final Interview

The expected on-target earnings (OTE) for this position is between $168,000 and $180,000 annually, comprised of a base salary range of $128,000 to $136,000 and a target commission opportunity of $40,000 to $44,000.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.