WGU
B2B Marketing Manager- Salt Lake City, Utah
Salt Lake City, UT · Full-time
Sponsorship not specified$75k-$113kDetected 5 days ago
SEOContent MarketingBusiness DevelopmentResearch
About the role
- Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
- Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are college-specific (i.e., "product marketing").
- Help track campaigns, launches, and follow up across strategy. - Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets.
Responsibilities
- Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
- Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
- Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
- Build relationships of trust with college program cluster teams - academic deans and program chairs
- Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
- Performs other related duties as assigned.
- The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the corporate and transfer verticals within our strategic partnership organization.
- The Manager works to understand program goals and targets, develop campaigns and placements to support program strategies, execute on college-specific initiatives, and report on results.
- The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization.
Requirements
- Bachelor's degree in Marketing or a related field
- Must be able to lift up to 15 pounds at times.
- experience and training
- What You'll Bring (Minimum Qualifications):
Nice to have
- Understanding of business development principles and market positioning.
Compensation
- $75,200.00 - $112,700.00
- Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
Company info
- Additional travel may include conferences, visits to company locations, and other business-related events as needed.
Equal opportunity
- All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
This listing is sourced directly from WGU's careers page and normalized into a canonical job model.