SailPoint

Sr. Product Marketing Specialist

United States · Senior

Sponsorship not specified$10k-$20kDetected 30 days ago

RESTLeadershipCommunicationCollaborationPublic Speaking

About the role

Develop GTM Strategies: Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally.
Content Creation: Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement.
Sales & Partner Enablement: Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance.
Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs
Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize business outcomes.
Support the execution of comprehensive GTM plans that drive awareness, demand, and adoption globally.
Create clear, compelling content across formats including executive briefs, white papers, sales decks, blogs, webinars, and related assets that communicate value and drive engagement.
Deliver effective enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning and practical sales guidance.

2+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within privileged access, identity and access management, identity security, cybersecurity, or enterprise SaaS.
Comfortable working in a fast-paced, evolving market landscape, with the ability to adapt and refine messaging as privileged access and identity security needs continue to grow.
Demonstrated track record of success creating and executing GTM initiatives and content strategies that drive measurable business impact.
Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
Proven ability to create content that engages buyers and supports pipeline acceleration.
Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
Education:
BA/BS required
This position may involve approximately 10-20% travel.
Plan for Success:
First 30 Days: Connect & Understand
The primary focus for the first month is to absorb information and build relationships.

$94,200 - $158,710.00 Base salaries for employees based in other locations are competitive for the employee's home location.
We estimate the base salary, for
Holidays: 8 paid holidays annually

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Flexible vacation policy
Health Savings Account (HSA) with employer contribution
Parental support: Paid parental leave

Familiarize yourself with SailPoint's customers, the benefits the products provide, and the problems they solve.
401(k) Savings and Investment Plan with company matching
Learn the Business: Familiarize yourself with SailPoint's customers, the benefits the products provide, and the problems they solve.
Drive Messaging & Positioning: Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems.
Work collaboratively to refine the SailPoint identity security solution story and clearly articulate how SailPoint helps customers manage, govern, and secure privileges across identities, applications, and critical systems.

This listing is sourced directly from SailPoint's careers page and normalized into a canonical job model.