EarnIn

Sr. Growth Marketing Manager, Paid Social

Mountain View, US · Senior · Full-time

Sponsorship not specified$163k-$199kDetected 56 days ago

A/B TestingGrowth MarketingLeadershipCollaborationPublic Speaking

About the role

As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels.
Our salary ranges are determined by role, level, and location.
This is a hybrid position in Mountain View that requires in-office work 2 days a week.

Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies effectively drive incremental growth.
Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure marketing efforts align with business goals and objectives.

4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
Deep experience with mobile attribution and MMPs.
Ability to balance strategic thinking with hands-on execution.
Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
If you have any concerns about the use of AI in our hiring process, please connect with your recruiter.

Iterate on AI workflows to surface performance insights faster.
Experience with creating agents/sub-agents is a strong plus.
Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster.

The US base salary range for this full-time position is $162,849-$199,037, plus equity and benefits.

The US base salary range for this full-time position is $162,849-$199,037, plus equity and benefits.
Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community.

ildbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care st

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