Cryoport
Director - Market Development
Remote - USA · Director
Sponsorship not specifiedDetected 23 days ago
SQLSEOSEMGoogle AdsContent MarketingSalesforceCRMPerformance MarketingLead GenerationOutbound SalesBudgetingExcelSupply ChainLogisticsCRISPRLeadershipCommunicationMicrosoft OfficeSharePoint
About the role
- Accelerate pipeline generation and opportunity creation to meet or exceed company growth targets across all business segments.
- PRIMARY RESPONSIBILITIES (include but are not limited to)
- Strong leadership, communication, organizational, analytical, and decision-making capabilities
Responsibilities
- Own and optimize go-to-market demand generation strategies to drive pipeline, qualified leads, new client acquisition, and cross-sell expansion.
- Drive performance and continuous optimization across all inbound and outbound demand generation channels.
- Provide strategic oversight of digital marketing initiatives, including email, SEO/SEM, paid media, digital advertising, Google Ads, and social media to drive measurable performance outcomes.
- Lead, mentor, and develop market development and demand generation team members, providing direction, accountability, and performance management.
- Deliver data-driven insights and executive-level dashboard reporting on pipeline, campaign performance, and revenue impact.
- Own market development and demand generation budget planning and optimization, ensuring efficient allocation of spend to achieve maximum return.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 15+ years of experience in digital marketing and demand generation, preferable in the Biopharmaceutical industry
- Strong experience with CRM and marketing automation platforms, including Salesforce/Pardot
- Proficiency in Office 365 tools, including Word, Excel, PowerPoint, SharePoint, and Teams
- Strategic mindset with the ability to translate business priorities into measurable marketing outcomes
- Ability to balance strategic thinking with hands-on execution
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This listing is sourced directly from Cryoport's careers page and normalized into a canonical job model.