DAC Group / Canada Ltd.

Senior Digital Media Specialist

Chicago, IL, USA · Senior · Full-time

Sponsorship not specified$70k-$85kDetected 5 days ago

SEOSEMGoogle AdsPerformance MarketingExcelResearchCommunication

About the role

The Senior Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients.
This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group's core offering.

Work collaboratively, coordinate and communicate with internal and external partners.
Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
Perform QA on campaign set-up and post-campaign launch.
With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies.
This description has been designed to indicate the general nature and level of work performed by employees within this position.
At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being.

Ability to adapt message to audience.
Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
3-5 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
Involvement in leading client relationship, contributing to strategy, and client presentations.
Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client's business needs and search best practice.
Accurately track and maintain budgets across campaigns and on multiple search engines.
Provide traffic and cost estimates.
Create campaigns that encompass multiple locations / geos and lines of business.
Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
Provide in-depth optimization suggestions based on account performance.
Perform ad copy testing.

3-5 years of hands-on experience managing paid search / paid social / display / video campaigns.
Agency background in performance media preferred.
Come to the interview prepared to talk about what you did to improve KPIs.

Work with top-tier clients and cutting-edge tools in the performance marketing industry.

The estimate displayed represents the typical salary range for this position and is just one component of DAC's total compensation package for employees.

We are DAC-a global full-funnel performance media agency dedicated to delivering transformative results.
Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint-from global audiences to individual store locations.
Be part of a global organization that values curiosity, transparency, and innovation.
Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com

, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, p

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