Mediabrands

Associate Director, Business Analytics

New York, New York, United States · Director

Sponsorship not specified$110k-$135kDetected 43 days ago

Project ManagementMarketing AnalyticsForecastingBudgetingResearchLeadershipCommunicationProblem SolvingCritical ThinkingPublic Speaking

About the role

The Business Analytics team is pivotal in the delivery of modern agency services.

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Lead, mentor and train analysts and managers.
Design tests to measure the incremental impact of media on business outcomes.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Proven leadership ability and strong, impactful client relationship experience
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Comfortable working in ambiguous situations
Education and Experience
A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Wage and Benefits
The salary range for this position is posted below.
Employment Transparency
Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
The job description will be reviewed periodically as duties and responsibilities change with business necessity.
Essential and other job functions are subject to modification.
Salary Range

$110,000 - $135,000 USD
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli

This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.