Pair Eyewear

Creative Director

New York, NY · Director

Sponsorship not specified$180k-$190kDetected 105 days ago

FigmaAdobe Creative SuitePerformance MarketingVideo ProductionLeadershipCollaborationMentoring

About the role

This role will report to our VP of Marketing and sits the intersection of brand, performance, and product storytelling, shaping how we show up visually and creatively as we continue to scale.
You'll be responsible for defining and driving our creative vision, leading a high-performing team, and ensuring everything we put into the world feels cohesive, thoughtful, and distinctly Pair.
This is a strategic and hands-on role, you'll be setting the creative vision and roadmap one moment, and in the weeds giving art direction on a shoot or refining copy the next.

Partner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth priorities
Lead the concepting and execution of integrated campaigns across paid, owned, and earned channels
Build, lead, and develop a high-performing creative team across design, copy, content, and production
Own creative resourcing, prioritization, and budget allocation across initiatives
Manage external partners, freelancers, and agencies as needed
Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints
You're a strategic creative leader who understands how creative drives both brand and business impact
You're a builder, excited to develop scalable creative systems, processes, and a high-performing team
You're operationally strong, able to manage priorities, move quickly, and deliver high-quality work
You're a people-first leader who develops talent, gives clear feedback, and raises the bar for creative output

You have a strong point of view on creative and are confident advocating for it, while collaborating effectively across teams
8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both)
Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiency
Experience leading photoshoots, video production, and large-scale campaign execution
Familiarity with tools like Figma, Adobe Creative Suite, and creative production workflows

Experience in DTC, e-commerce, or consumer brands
Background in both brand and performance creative
Experience managing creative for licensed partnerships or co-branded collaborations
Familiarity with weekly product drop cadences
Comfort working across a wide range of aesthetic registers (polished brand down to raw UGC)
Free eyewear (plus discounts for family and friends)
These considerations can cause your compensation to vary.
Additionally, this role might be eligible for discretionary short-term and long-term incentives.

At Pair, we carefully consider a wide range of factors when determining compensation.

Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
Define and evolve Pair Eyewear's creative vision across all channels, ensuring a cohesive and differentiated brand
Own creative vision and direction for photoshoots, video, product launches, and key brand moments

At Pair Eyewear, we believe in placing our people at the center of everything we do.
We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

e consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression

This listing is sourced directly from Pair Eyewear's careers page and normalized into a canonical job model.