Cloaked
Senior Product Marketing Manager, Lifecycle & Consumer Education
New York, NY · Senior · Full-time
Sponsorship not specifiedDetected 7 days ago
SQLFigmaCRMIntercomCommunication
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Cloaked is good at acquiring customers and shipping features.
- This role makes sure the people we acquire understand what they bought, use it, stay, and buy more.
- The role spans consumer and enterprise, and the outcomes are the same on both sides.
Responsibilities
- If you're a lifecycle marketer who thinks in customer moments rather than channels, come build with us!
- Find the moments where a customer is ready for more and build the programs that convert them, partnering with product on in-app surfaces and with the growth team on pricing and packaging tests.
- Own the lifecycle stack end to end - Customer.io segmentation, journeys, templates, and QA; email and SMS deliverability; consent and preference management; and the lifecycle dashboard the team runs on.
- Fluent in the data: comfortable in product analytics and SQL, builds your own cohorts and dashboards, and designs experiments with real control groups and sound denominators.
- We have two floors of our building, with two state of the art kitchens packed with drinks, snacks and everything else you'd need to get through the day.
- We are really excited about having you join our mission-driven team and help us build the future of online privacy!
Nice to have
- Customer.io segmentation, journeys, templates, and QA
- email and SMS deliverability
- consent and preference management
- and the lifecycle dashboard the team runs on.
- Supply customer stories and retention and trust proof points to PR and brand.
- 6-8 years in lifecycle, CRM, retention, or customer marketing at a consumer subscription or app business
- prosumer or B2B customer-marketing experience alongside consumer is ideal.
- Fluent with AI tooling (Claude, ChatGPT) for drafting, variant generation, and analysis.
Compensation
- Own upsell and expansion across every communication surface: monthly-to-annual conversion, plan tiers, add-ons, and family and multi-user plans.
Benefits
- We offer above market rate pay and equity based off of the market's best commercially available data.
- Your compensation will be a combination of salary, bonus and equity.
- For full-time US employees, we offer a comprehensive benefits package: medical, dental and vision with Cloaked covering the majority of employee premiums, company-paid basic life, and a 401(k) with company match.
- We offer flexible work arrangements and the ability to work remotely as needed.
- Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
- 🌴 Competitive PTO: PTO, floating holidays and sick days - and we push people to actually use them.
- We see time off as a preventative burnout measure, not a balance to hoard.
- 👶 Parental Leave: Paid leave for all new parents - birth, adoption, or foster placement - because the people building privacy deserve time with their families.
Company info
- WHAT WE OFFER Cloaked is a well-funded Series B startup based out of NYC.
- Although we are a distributed team, the NYC team operates with a hybrid model.
- Take the baton from the launch team: they tell the market, you make sure customers adopt.
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This listing is sourced directly from Cloaked's careers page and normalized into a canonical job model.