Base Power Company
CRM Lead
Austin, TX · Senior
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About the role
- This isn't a traditional CRM or lifecycle role.
- The Growth team at Base is lean, high-ownership, and results-driven.
- We operate with clear accountability, tight feedback loops, and a strong bias towards action.
Responsibilities
- Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
- Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
- Build reporting and dashboards to track lifecycle KPIs
- continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
- Troubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)
- Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond
- Collaborate with design, ops, and sales to keep messaging consistent across the journeys you build
- Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs - workflows, automations, integrations, and reporting
- Build reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
- Please note:
- Base is a startup, which means priorities shift and evolve quickly.
- Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
- First Principles Thinking:
- Question assumptions.
- Principles > rules.
- Operate at Base Pace:
- Focus on what matters, act quickly, and learn by doing.
This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.