MrBeast

Senior Social Media Strategy Manager

Greenville, NC · Senior

Sponsorship not specifiedDetected 14 days ago

Content MarketingBrand StrategyForecastingCadenceResearchPublic Speaking

About the role

The Senior Social Media Strategy Manager is the strategic role for social media operations across Beast Industries' CPG brands, including Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and future Beast-owned.
You're the filter between raw creative energy and strategic execution.
Your value is measured by how sharp, strategically grounded, and culturally relevant the team's output becomes because of your influence.

Develop social media strategies for tentpole brand moments, seasonal pushes, and product launches, defining the strategic narrative, platform approach, and content mix before creative execution begins
Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms, surfacing opportunities, relevant formats, sounds, and cultural moments to the creative team with context on timing and brand fit
Build and maintain a competitive intelligence practice: monthly audits across each brand's category analyzing what competitors are winning attention on social, what's falling flat, and where Beast brands have whitespace to own
Build creative decks and strategic presentations for campaign pitches, strategy updates, and cross-functional alignment
Collaborate with the Creator Partnerships Manager to evaluate creator-brand fit and ensure partnership activations align with brand strategy and audience targets
Contribute strategic input to social copy and creative briefs, ensuring platform-specific language drives conversation and shareability rather than defaulting to marketing language
This is your opportunity to lead the team that decides how those moments come to life across every screen.

3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands
Demonstrated ability to translate trend research and competitive analysis into actionable creative direction
Proven ability to write compelling strategic briefs and campaign frameworks that give creative teams clear direction without being prescriptive
Experience working across multiple brands or products
Experience working alongside or embedded within a creative team in a strategic advisory capacity
Background in or strong understanding of the MrBeast content ecosystem and creator-native video formats
Experience with TikTok Shop content strategy or social commerce
Track record of identifying trends early and shaping how a brand responds to them

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
Flexible vacation policy and paid company holidays
The Perks, Why Work On the MrBeast Team
Maintain a reference library of high-performing content examples from competitors, creators, and adjacent categories for team-wide learning and creative team inspiration

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
What We're Looking For
We are redefining what entertainment and storytelling look like at global scale.

This listing is sourced directly from MrBeast's careers page and normalized into a canonical job model.