Cooley
Campaign Strategy Senior Manager
Palo Alto · Senior · Full-time
Sponsorship not specified$185k-$225kDetected 14 days ago
Project ManagementCRMBusiness DevelopmentCadenceLeadershipCommunicationCollaborationMicrosoft Office
About the role
- Specific duties and responsibilities include, but are not limited to, the following:
Responsibilities
- Journey Mapping & Design: Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.
- Standardized Journey Development: Develop and maintain a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.
- BU Stakeholder Validation: Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.
- UAT & Quality Oversight: Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.
- Demonstrated success in d esign and map ping of c ustomer journeys across the client lifecycle, including advising on marketing/channel mix to support and optimize end-to-end buying journeys
- Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness
- Takes a consultative approach to set goals, drive projects, and achieve outcomes
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects,
- Demonstrated ability to lead through influence and develop talent
Requirements
- Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
- All other duties as assigned or required
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Ability to work extended and/or weekend hours, as required
- Ability to travel, as required
- 5 + years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function )
- Hands-on experience with CRM, web, orchestration, analytics, and project management technologies
- Personalization Execution: Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
Nice to have
- Bachelor's degree
- Supervisory experience
- Prior l egal industry or professional services experience
Compensation
- Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.
Benefits
- Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.
- Entrepreneurial by nature
- Manage staffing coverage, review and process time logs/time off requests
- Support business professional development and continued educational opportunities
This listing is sourced directly from Cooley's careers page and normalized into a canonical job model.