Workato
Senior Field Marketing Manager
San Francisco, California · Senior
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odds of building a lasting career here
Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
The bottom of this range ($25,000) is below the Level I prevailing wage of $69,576. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- For more information, visit workato.com.
- Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
- But, we also believe in balancing productivity with self-care.
Responsibilities
- Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROI
- Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team.
- Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget
- Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized
Requirements
- 5-8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
- Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targets
- Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting
- Working knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategy
- Proficiency with Salesforce, Marketo, and event platforms such as Cvent
- comfort working with pipeline and attribution reporting
Nice to have
- Experience managing or mentoring junior team members or coordinators is a plus
Skills
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
Compensation
- $25k-$40k
Company info
- We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing strategy.
- Leading regional field activations - dinners, sponsorships, and co-branded events with partners and customers - from concept through measurable results
- In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs - trade shows, executive-level programs, and regional activations - that connect Workato sales and leadership with prospects, customers, partners, and our developer community to drive new logos, accelerate deals, expand accounts, and fuel pipeline.
This listing is sourced directly from Workato's careers page and normalized into a canonical job model.