Costar
Web Analyst, Land.com - Austin, TX
US-TX Austin · Full-time
Work authorization requiredDetected 7 days ago
PythonSQLBigQueryDatabricksData EngineeringData VisualizationA/B TestingGoogle AnalyticsSalesExcel
About the role
- Land.com is seeking an analytically minded, intellectually curious self-starter to elevate our digital marketing performance through data-driven insights and strategic web analytics.
- As the Web Analyst within Ad Operations, you'll be the go-to expert for digital data strategy and insights.
- You will assist in the development, implementation, and management of our web analytics infrastructure, campaign strategies, and performance reporting.
Responsibilities
- Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions that support performance tracking and decision-making.
- Manage and optimize tools such as GA4, Google Ad Manager, BigQuery, and LogRocket to track user behavior, campaign performance, and conversion paths.
- Build custom dashboards and reports using visualization tools (e.g., Power BI) and backend tools (e.g., SQL, Python) to answer complex business questions and understand customer journeys.
- Develop and maintain SQL-based data pipelines and datasets in BigQuery and Databricks for reporting, marketing attribution, and lead scoring.
- Manage and provision campaigns, orders, line items, and creatives within Google Ad Manager (GAM) Design and analyze A/B and multivariate tests to evaluate ad product changes, optimize user experience, and inform marketing strategy.
- Provide actionable insights and recommendations to clients and sales team to drive campaign success and improve ROI.
Requirements
- Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
- A track record of commitment to prior employers.
- 3+ years of applicable professional experience.
- 1+ years of hands-on analytics experience required.
- Experience with cloud computing and automation of mechanistic tasks.
- Experience with data visualization tools (e.g., Power BI, Looker Studio).
- Strong working knowledge of SQL and Python.
- Ability to translate complex data into clear insights and strategic recommendations.
- Demonstrated success with conversion rate optimization, A/B testing, and statistical hypothesis testing.
- Strong communicator who collaborates effectively across teams, proactively aligns analytics efforts with business goals, and translates complex data into clear, actionable insights.
Nice to have
- Proficiency in Google Analytics (GA4) or Adobe Analytics, with experience managing accounts,, and tracking structures is a plus.
- Experience in a B2B or SaaS marketing environment.
- 1+ years of experience in web, marketing, data, and design analytics
- What's In It For You?
- If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity.
- Enjoy a rewarding atmosphere where you can learn, excel, and grow.
- Life, legal, and supplementary insurance
Skills
- Assist in the development of campaign automation and QA tools using Python.
Compensation
- We offer you generous compensation and performance-based incentives.
Benefits
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Visa & Work Authorization
- However, please note that CoStar Group is not able to provide visa sponsorship for this position.
This listing is sourced directly from Costar's careers page and normalized into a canonical job model.