Viralnation

Director, Creative Strategy

Canada · Director

Sponsorship not specified$170k-$190kDetected 25 days ago

Content MarketingBusiness DevelopmentPerformance ManagementLeadershipCommunicationCollaborationPublic SpeakingOrganizational Skills

About the role

Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands.
While we continuously exceed our goals, we need your help - our success is only as great as our people.
This role serves as a senior creative strategy leader responsible for ensuring the quality, clarity, and performance relevance of social-first creative output across priority client work.

Own the end-to-end quality of creative strategy output, ensuring strategic thinking is the through-line behind every creative idea that gets delivered.
Drive the development of social-first creative concepts, campaign ideas, and strategic recommendations aligned with client objectives.
Partner with Strategy and Business Intelligence to translate cultural, platform, and performance signals into clear creative opportunity areas.
Serve as the primary point of alignment for senior creative partners for cohesion, quality control, and strategic consistency.
Develop and evolve repeatable creative strategy frameworks (platform playbooks, concepting structures, signal-to-idea methodologies) that elevate consistency and quality across teams.
Partner with cross-functional teams (Business Development, Client Services, Media, Measurement) to ensure strategy and creative recommendations convert into cohesive, effective execution.
Align stakeholders early, clarify inputs/owners, and drive decision-making to keep work moving and standards high.
Contribute forward-looking ideas and thought leadership to support innovation and strengthen Viral Nation's creative approach.

10+ years of experience in creative strategy, social media, integrated marketing, or content strategy, preferably within a fast-paced agency or digital-first environment.
Strong understanding of social platforms, creator ecosystems, and platform native storytelling, with the ability to translate trends and cultural signals into creative opportunity areas.
Demonstrated ability to use performance data, platform insights, and post-campaign learnings to inform strategy and strengthen future creative approaches.
Experience partnering with analytics or business intelligence teams to translate data into actionable insights, strategic recommendations, and client-ready narratives.
Proven leadership experience guiding strategists or cross-functional teams, with the ability to elevate output quality, strengthen strategic rigor, and mentor team members.
University degree or college diploma in marketing, communications, business, or a related field, or equivalent professional experience.

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions.
AI note-taking tools may be used during interviews.

progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
At Viral Nation, compensation is structured, performance-led, and market-aligned.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

This listing is sourced directly from Viralnation's careers page and normalized into a canonical job model.