Attentive
Director, Product Marketing - Customer & Market Insights
United States · Director · Full-time
Sponsorship not specified$180k-$210kDetected 13 days ago
Product ManagementProduct StrategySalesCustomer SuccessResearchLeadershipCommunication
About the role
- This role will serve as the connective tissue between Product Marketing, Product, Sales, Customer Success, and Executive Leadership, ensuring that decisions are informed by real customer needs and evolving market conditions.
- The ideal candidate combines traditional market intelligence expertise with a modern AI-first approach, leveraging technologies such as Gong, Claude, ChatGPT, and other AI-powered research tools to scale insight generation and uncover strategic opportunities.
- Serve as the organization's expert on customer needs, buying behavior, market trends, and emerging opportunities
Responsibilities
- This role will initially manage one direct report, a Senior Product Marketing Manager focused on Competitive Intelligence, with the opportunity to build a broader insights organization over time.
- Develop systematic approaches to collecting, synthesizing, and operationalizing customer feedback
- Design and execute qualitative and quantitative research programs, including customer interviews, win/loss analysis, surveys, advisory boards, and market studies
- Partner with Product, Customer Success, and Sales to identify evolving customer needs and unmet opportunities
- Develop customer segmentation, buyer insights, and market understanding that inform product and GTM strategy
- Develop and execute the company's analyst relations strategy
- Build trusted relationships with key industry analysts and influencers
- Build and Lead the Voice of the Market Program
- Own Customer Insights and Research
- Manage analyst briefings, inquiries, reports, and strategic engagements
Nice to have
- Experience in B2B SaaS, commerce, marketing technology, or enterprise software
- Background in category creation, market development, or thought leadership initiatives
- Familiarity with modern research, intelligence, and analytics platforms
- Experience supporting executive teams, board-level discussions, and strategic planning processes
Skills
- Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect.
Compensation
- The US base salary range for this full-time position is $180,000 - $210,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
Benefits
- The US base salary range for this full-time position is $180,000 - $210,000 annually + equity + benefits
- Own the overall competitive intelligence vision and program
- Partner with Communications and Marketing to maximize analyst coverage and market credibility
Company info
- Establish and scale a company-wide Voice of the Market strategy that captures customer, prospect, partner, analyst, and industry insights
- Attentive Company Values
- Champion the Customer - Our success is defined by our customers' success
- At Attentive, we know that our Company's strength lies in the diversity of our employees.
- We are seeking a strategic and analytically minded Director of Product Marketing, Customer & Market Insights to build and lead our Voice of the Market function.
Equal opportunity
- Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds.
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This listing is sourced directly from Attentive's careers page and normalized into a canonical job model.