Acrisure

Lead Generation Specialist

515 E Division - ROCKFORD, MI

Sponsorship not specifiedDetected 8 days ago

CRMSalesBusiness DevelopmentLead GenerationOutbound SalesPerformance ManagementCadenceResearchLeadershipCommunicationCollaborationProperty & Casualty

About the role

We connect clients to solutions that help them protect and grow what matters, including Insurance, Reinsurance, Cyber Services, Mortgage Origination and more.
Acrisure employs over 19,000 entrepreneurial colleagues in 22 countries and has grown from $38 million to $4.8 billion in revenue in just over ten years.
Your Next Chapter: Do you thrive in an environment where technology, data, and relationships intersect?

Qualify inbound and outbound leads based on defined criteria to ensure alignment with target markets and business objectives.
Maintain a consistent volume of outreach activities to achieve daily, weekly, and monthly lead generation goals.
Use CRM and sales engagement platforms to manage prospects, log activities, and track conversion rates.
Partner closely with Inside Sales and Business Development teams to hand off qualified leads and ensure smooth transitions through the sales cycle.
Leverage analytics tools, AI-driven insights, and market data to prioritize high-potential prospects and optimize engagement strategies.
Contribute to segmentation and targeting strategies by identifying new lead sources and untapped markets.
Collaborate with marketing teams to align on campaigns, content, and messaging strategies that attract quality leads.
Provide feedback to sales and marketing on lead quality, common objections, and market trends to improve overall effectiveness.
Document insights and share best practices to enhance team performance and lead generation processes.
Demonstrated success meeting or exceeding lead generation and pipeline creation targets.

Our ideal candidate will bring:
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

Experience with leveraging technology to enter new markets or enhance sales efforts in existing markets.
Analytical mindset with the ability to interpret engagement data and adjust strategies for optimal results.
Minimum 1 years of experience in lead generation, business development, or sales support (insurance, financial services, or B2B experience preferred).

Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
We also offer our employees a comprehensive suite of benefits and perks, including:
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
This list is not exhaustive of all available benefits.
Benefits may vary based on subsidiary entity and geographic location.

Equal Opportunity Employer.
We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Applicants may request reasonable accommodation by contacting leaves@acrisure.com.

This listing is sourced directly from Acrisure's careers page and normalized into a canonical job model.