AnewHealth
Operations & Performance Manager, Lead Generation
US - Remote · Full-time
Work authorization requiredDetected 30 days ago
SQLData AnalysisData VisualizationPerformance MarketingLead GenerationExcelLeadershipCommunicationCollaborationProblem Solving
About the role
- AnewHealth is one of the nation's leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs-wherever they call home.
- With over 1,400 team members, we care for more than 100,000 people across all 50 states.
- The above essential functions are representative of major duties of positions in this job classification.
Responsibilities
- Lead Generation Technology Ownership
- Own and optimize lead generation platforms and integrations (e.g., Leadspedia, TrustedForm, marketing automation tools)
- Configure lead routing, validation rules, compliance checks, and source tracking
- Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable
- Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities
- Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI
- Design and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomes
- Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness
- Support leadership with actionable insights to guide investment and prioritization decisions
- Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs
Requirements
- These represent the desired qualifications of the ideal candidate.
- Bachelor's degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)
- 7+ years of experience in demand generation, performance marketing, or lead operations
- Experience working closely with compliance, legal, or risk teams
- Comfort working with complex systems, data flows, and performance diagnostics
- Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job.
- Travel may be required for special organization or department events, department team meetings, trade shows, conferences, and other client engagements.
- Applicants must be eligible to work in this country.
- These represent the desired qualifications of the ideal candidate. They are not meant to limit consideration for candidates who do not meet all of the standards listed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Education
- Experience
- Hands on experience managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools)
- Experience in healthcare, insurance, financial services, or other regulated industries
- Skills & Abilities
- Technical problem solving
- Data analysis and performance optimization
Nice to have
- SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus
Skills
- Strong analytical skills with experience interpreting performance data and making data driven decisions
Benefits
- Medical, dental and vision coverage are effective 1st of the month following date of hire.
- Monitor lead flow, system health, and data integrity across platforms
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This listing is sourced directly from AnewHealth's careers page and normalized into a canonical job model.