Claylabs

Claylabs

GTME Ecosystem - GTME University Lead

New York · Exec

Sponsorship not specifiedDetected 78 days ago

About the role

  • We see growth as a creative practice, not a formula.
  • As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
  • In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

Responsibilities

  • You'll work on creating content yourself, hiring content creators to build out more content, and ensure that our content covers everything users would want under the GTME Sun.
  • Lead and grow the University content team.
  • Additionally you'll help build content partnerships or hire content creators to help us continue to keep pace.
  • Build the cross-functional content pipeline.
  • The Forward Deployed GTME team creates crazy tables builds.
  • You'll create processes and systems to make sure these critical innovations are accessible to the global GTME community.
  • Don't stay limited to "Clay" content - we're building something bigger here.
  • We will build the world's best automation content ecosystem, inclusive of GTM engineering.
  • Comfortable in ambiguity. There's no established playbook for what the definitive university for an emerging discipline should look like. Don't rely on old playbooks, build the AI-native one.
  • A content strategist who doesn't ship. You'll write the strategy doc and then write the article, record the Loom, and build the course landing page. End to end ownership.

Requirements

  • You can write the thing yourself when you need to, but your superpower is seeing the system.
  • You know that a great piece of content shipped this week beats a perfect piece shipped next quarter.
  • Proven hunger, not just potential.

Benefits

  • We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.
  • Own the strategic vision for Clay University.

Company info

  • Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
  • Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
  • Clay University is the core IP of the GTME Ecosystem - the definitive place where thousands of Go-to-Market Engineers (GTMEs) learn what good looks like.
  • It's where people go from "I've heard of GTME" to "I think like a GTME." Docs, courses, Cohorts, guides, and the entire library of content that teaches the emerging discipline of GTM Engineering all roll up here.
  • This is a mini-founder role.
  • You'll think about Clay University the way a founder thinks about their product - with a strong opinion on the persona journey, ruthless prioritization of what to ship, and a refusal to accept that the current pace is the fastest we can go.
  • That means owning:
  • Own the strategic vision for Clay University. You'll build the persona journey map (new user → power user → GTM leader) and the content roadmap that serves it, collaborating with the brand and website team to create the single best hub for GTMEngineering the world has ever seen.
  • Ship more, faster, without dropping the bar. The pace of AI development continues to evolve. Our content velocity needs to evolve with it. You'll work on creating content yourself, hiring content creators to build out more content, and ensure that our content covers everything users would want under the GTME Sun.
  • Lead and grow the University content team. This is player-coach role. Part of your job will be to unblock the existing team, sharpen their work, and take the strategic/planning weight off their plates. Additionally you'll help build content partnerships or hire content creators to help us continue to keep pace.
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