Remitly

Remitly

Principal Growth Marketer

Seattle, Washington United States · Principal

Sponsorship not specified$168k-$210kDetected 5 days ago
Collaboration

About the role

  • Every day, Remitly Business gains new signups who never complete their first transaction.
  • This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand.
  • Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches.

Responsibilities

  • It's closer to a PM who builds in marketing channels - running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric.
  • If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result - this is that role.
  • Own NCAs from the unactivated customer base as your primary metric - build the roadmap, experiment backlog, channel mix, and investment model to grow it
  • Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are
  • Own in-app marketing touchpoints for the activation funnel - banners, modals, tooltips - as the marketing layer on top of the product experience, in close coordination with PM and Content Design
  • Design and manage an AI-native marketing operating system from scratch - agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack
  • Own the marketing stack, tooling selection, and budget - evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over time
  • Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments - across email, push, in-app, and paid retargeting
  • This creates a consistent, meaningful overlap that supports team norms and business needs.

Requirements

  • 8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end - not supporting someone else who did
  • Ability to work directly with engineers and PMs to scope instrumentation and tooling - you don't write the code, but you know what to spec

Nice to have

  • Fintech, payments, or two-sided marketplace experience is a plus
  • A background in engineering or product management is a strong plus - those who started there tend to move faster on instrumentation and data modeling

Compensation

  • The starting base salary range for this position is typically $168,000-$210,000.
  • In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.
  • Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Benefits

  • Flexible paid time off
  • Health, dental, and vision + 401k plan with company matching
  • Paid parental, medical, military and family care leave
  • Mental Health & Family Forming Benefits
  • Employee Stock Purchase Plan (ESPP)
  • Continuing education
  • Turn conversion data into clear signals for product learning and development

Company info

  • Driving Innovation, Together
  • At Remitly, we believe that true innovation sparks when we come together.
  • Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.
  • For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week.
  • Managers also have the flexibility to set higher expectations based on their team's specific needs.
  • These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
  • Remitly is an E-Verify Employer
  • At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.
  • Remitly is an equal opportunity employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees.
  • The Principal Growth Marketer owns the marketing system that changes that - identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result.
  • new customers who transact, sourced from a pool that already raised their hand.
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This listing is sourced directly from Remitly's careers page and normalized into a canonical job model.