Prodia

Head of Growth & Marketing

Atlanta, USA

Sponsorship not specifiedDetected 273 days ago

LLMsA/B TestingProduct ManagementSEOContent MarketingGrowth MarketingLeadershipCommunication

About the role

Are you an entrepreneurial marketer who wants the ownership and impact of a founder?
As Prodia's first growth/marketing leader, you will define and execute our go-to-market strategy from the ground up.
This is a high-impact, hands-on leadership role for a growth-minded builder eager to scale a developer-centric product from 0 to 1.

Develop & Lead GTM Strategy: Define Prodia's go-to-market plan and positioning.
Set growth targets and own the marketing roadmap to achieve them (from top-of-funnel awareness to conversion and retention).
User Acquisition & Growth: Own top-of-funnel growth - drive a steady pipeline of developers through organic and paid channels.
Experiment with paid acquisition (search, social, developer forums) and optimize campaigns to minimize CAC while maximizing sign-ups.
Create and publish high-value content such as guides, videos, and case studies that demonstrate what developers can build with our API.
Plan and host developer-centric events - for example, webinars, workshops, hackathons or conference talks - to build awareness and excitement.
If you're excited to drive user acquisition through creative developer-focused campaigns, content, SEO, community, and partnerships - all while shaping the product and brand - this role is for you.

Marketing Leader & Doer: ~5+ years of experience across growth marketing, product marketing, or developer marketing - with hands-on experience in a product-led SaaS or developer tool environment.
Proven Growth Skills: Demonstrated success in driving user acquisition and growth.
You can craft a clear narrative about Prodia's product that resonates with developers, and you have a concise, engaging writing style (our audience values clarity).
Whether it's a tweet, a blog post, or a conference presentation, you know how to tailor the message to the audience.
You can influence cross-functional teams and rally others around growth initiatives.
Passionate about AI/DevTools: You are genuinely excited by the intersection of AI and developer tools.

You have a strong understanding of developers or technical users - how they discover new tech, what motivates them, and how to earn their trust.
Ideally, you've marketed a developer-facing product or have been a developer yourself.
Technical aptitude is important
you don't need to code daily, but you should be comfortable digging into how our API works, reading docs, maybe hacking together simple demos, and speaking the language of our users.

Demonstrated success in driving user acquisition and growth.
Experience organizing events or developer programs is a plus.
Familiarity with analytics tools and A/B testing is expected.
Strong Communicator & Storyteller: Excellent written and verbal communication skills.
Your enthusiasm for the space will be infectious to our users.
Benefits and Perks 100% remote work from anywhere in the world.
No location-based adjustment to your salary.
Autonomous work.
Health, Vision and Dental benefits.
Prodia covers 100% of the cost for employees.
Quarterly run off-sites.

Compensation will be based on relevant experience, skills, competencies, and certifications, ensuring that we provide fair and equitable compensation to all of our employees.

About The Role Are you an entrepreneurial marketer who wants the ownership and impact of a founder?
You will craft the vision for how thousands of developers discover and adopt Prodia, while also diving into the weeds to make that vision a reality.

This listing is sourced directly from Prodia's careers page and normalized into a canonical job model.