Learfield

Director, NIL Revenue & Activation - Ohio State University

Columbus, OH · Director

Sponsorship not specifiedDetected 28 days ago

CRMSalesLeadershipCommunication

About the role

Why Ohio State Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage.
Learfield is an Equal Opportunity Employer.

Own and grow Ohio State's emerging revenue verticals (e.g., memorabilia, merchandise, experiences, and events ), building each into a scalable, repeatable business.
Design and operate direct - to - consumer and eCommerce channels, from storefront and merchandising strategy through pricing, promotions, inventory, and fulfillment.
Lead the selection, implementation and optimization of the commerce technology ecosystem (e.g., eCommerce platform, payments, fan data/CRM, email and lifecycle marketing ).
Use first - party fan data and analytics to drive acquisition, conversion, retention, and lifetime value, optimizing the funnel with a test - and - learn discipline.
Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return.
Partner with the Ohio State University Athletic Department for overall NIL strategy and activation needs across all sports.
Partner with the Ohio State Sports sales team to ideate and pitch integrated NIL + multimedia rights (MMR) deals to prospective and existing partners.
Build and maintain trusted relationships with student - athletes, agents, and brand partners, serving as the primary point of contact and ensuring flawless execution.
Lead and develop a high - performing, cross - functional team spanning commerce, marketing, and NIL operations.
Maintain strong alignment with university stakeholders to ensure compliant, mutually beneficial outcomes.

Develop a strategic NIL plan across all 36 sports, defining investment, brand - partner portfolio, and the resources required to deliver.
Stay ahead of industry shifts, commerce and fan - engagement trends, NIL deal activity, and state/federal legislation, and represent Ohio State in the LEARFIELD corporate working group.
Prior NIL experience preferred.

Oversee the end - to - end NIL function: opportunity sourcing, contracting, clearinghouse/College Sports Commission approval, activation, fulfillment, and student - athlete compensation.

Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred, or an equivalent combination of education and relevant experience.

This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.