BAD Marketing
Growth Marketing Manager, Direct Response
United States
Sponsorship not specifiedDetected 54 days ago
Data AnalysisGrowth MarketingPerformance MarketingAccount ManagementLead GenerationResearchLeadershipCommunicationProblem SolvingMentoring
About the role
- This is the most senior client-facing role in the division and you are setting the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs - and then leading your team to execute against it.
- When something's working, you know why; when something's not, you've already diagnosed the constraint and you're prescribing a fix, not waiting for the client to notice.
- Any client messages that need your attention versus things your PM can handle?
Responsibilities
- You'll lead a cross-functional team - managing a media buyer, copywriter, and PM - and you'll be the person responsible for making sure every client has a real plan, real goals, and someone actively driving toward them.
- Your pod reports to you, which means setting priorities, running 1:1s, giving direct feedback, developing your people, and holding the standard on everything that leaves your pod.
- A strategist who does good strategy, but doesn't lead their team is only doing half of the job.
Requirements
- When something's working, you know why
- You walk into your pod standup knowing where each client stands and what the priorities are for the day so you can guide your team.
Nice to have
- 1:1s with every direct report, priority sync with your PM, funnel mapping maintenance in Miro, and written client updates whether or not there's a call that week.
- You ensure reporting data is current and accurate - you don't necessarily pull every number, but you make sure the infrastructure is in place and the data is right.
Benefits
- Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization.
Company info
- About The Role We're looking for a strategist who can own growth across a pod of 5-8 clients in our direct response/info marketing division.
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This listing is sourced directly from BAD Marketing's careers page and normalized into a canonical job model.