CLEAR - Corporate
VP of B2B Marketing, CLEAR1
New York, New York, United States · Vp
Sponsorship not specified$250k-$315kDetected 30 days ago
Full-Stack DevelopmentCustomer SuccessCadenceLeadershipCommunicationCollaboration
About the role
- Whether it's at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.
- You will oversee product marketing, demand generation, customer marketing, field marketing, content, and events, with direct accountability for awareness, qualified pipeline, and ARR growth.
- Located in New York City, our Headquarters offers close collaboration with and access to a hands-on senior leadership team, a bright and energetic space with an open concept, and plenty of conference rooms and casual co-working spaces.
Responsibilities
- Lead and scale CLEAR1's core B2B marketing functions, including product marketing, demand generation, customer marketing, field marketing, content, events, and lifecycle marketing, building a cohesive full-stack marketing organization across the customer lifecycle
- Own budget, channel mix, and resource allocation to build and optimize integrated demand generation and ABM programs that improve conversion, increase qualified pipeline, and drive ARR
- Partner with Customer Success to turn customer outcomes into references, case studies, and proof points that increase win rates, accelerate pipeline, and support expansion
- Work with RevOps to improve lead quality, attribution, and visibility into marketing's impact on pipeline and revenue
- Strong cross-functional leadership skills, with the ability to build relationships, influence without authority, and align Sales, Customer Success, RevOps, and Product around shared business outcomes
- Clear, direct communicator and strong operator who can balance strategic thinking with hands-on execution, use data to drive decisions, lead high-performing teams, and communicate effectively across written, verbal, and presentation formats
Requirements
- 12+ years of experience in B2B SaaS, including significant marketing leadership experience in high-growth environments
- Proven track record of driving measurable pipeline, ARR growth, and go-to-market impact in complex B2B environments
- Develop differentiated positioning and go-to-market strategies, and build the team structure, operating cadence, and KPI framework required to run a high-performing, data-driven B2B marketing organization
- Align with Sales leadership on ICPs, target accounts, and the strategies and follow-up motions required to convert market interest into pipeline and ARR, ensuring tight alignment from first touch through closed-won
Compensation
- We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
- The base salary range for this role is $250,000.00 - $315,000.00, depending on levels of skills and experience.
- The base salary range represents the low and high end of CLEAR's salary range for this position.
- The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.
Benefits
- Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.
- The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.
- Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance.
Company info
- Ability to turn customers into references, case studies, and advocates that strengthen credibility, accelerate pipeline, and support expansion
- At CLEAR, we help YOU move forward - because when you're at your best, we're at our best.
- You'll work with talented team members motivated by our mission of making experiences safer and easier.
- We are committed to a transparent and secure hiring process.
Equal opportunity
- CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs.
- Please let us know if you require a reasonable accommodation to apply for a job or perform your job.
- Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the
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