Gen Digital Inc.

Gen Digital Inc.

Senior Brand & GTM Campaign Lead

USA - Mountain View, CA · Senior

Sponsorship not specifiedDetected 8 days ago
A/B TestingProduct StrategyBrand StrategyCadenceLeadershipCommunication

Stay score

odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

Personalize to your clock →

Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 10 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Reported a layoff in this occupation

In a green-card filing decided 2026-05-29, this employer stated it had laid off workers in Computer and Information Systems Managers (CA) during the preceding six months. 3 such filings on record.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • This role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for LifeLock, owning the development and production of breakthrough creative that brings brand strategy and messaging to life across every major campaign and launch.
  • The role combines creative development and production leadership with brand campaign strategy and GTM integration, ensuring LifeLock's storytelling is insight-driven, differentiated, and executed with the operational discipline needed to drive measurable business impact.

Responsibilities

  • Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
  • Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
  • Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate LifeLock in market and in culture.
  • Generate and shape high-impact creative territories for key initiatives and launches, translating brand and GTM strategy into concepts that inspire teams and drive measurable brand and business results.
  • Partner closely with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets that are both brand-elevating and performance-oriented.
  • Own the creative production process end-to-end, from briefing and concepting through review, approval, and final asset delivery, ensuring quality and brand consistency at every stage.
  • Build scalable creative toolkits and playbooks that enable efficient cross-channel and cross-geo production in a modern, AI-first way.
  • Partner with Go-to-Market and Product Marketing teams to ensure creative and campaign execution align with launch positioning, key messages, and business objectives.
  • Ensure campaign creative integrates seamlessly across paid, owned, earned, lifecycle, web, partner, and regional channels.
  • Support launch cadence and choreography by delivering creative assets on time and on strategy across the end-to-end customer journey.

Requirements

  • 10+ years of experience in creative development, brand campaign strategy, or integrated marketing, ideally within subscription software, cybersecurity, identity protection, or financial services.
  • Strong understanding of full-funnel marketing and GTM integration.

Compensation

  • The annual base salary for this position is expected to be between $175,000 and $200,000.

Benefits

  • Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
  • We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

Company info

  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.
Apply directly at Gen Digital Inc. →Create a free account for alerts like thisView Gen Digital Inc. immigration profile

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.