Directive Consulting
Social Media Advertising Strategist (Remote US) -Future Opening
Remote - United States · Director
Work authorization requiredDetected 20 hours ago
SpringContent MarketingWritingGoogle AnalyticsCRMExcelResearchCommunication
About the role
- Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business.
- With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like.
- We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue.
Responsibilities
- We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns
- Confirm lead routing is accurate within a CRM
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
Requirements
- In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
- To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Experience with audience segmentation by tier, job title etc.
Compensation
- Travel to visit clients approximately once per year, per client or as needed
Benefits
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Access to certified therapists through Spring Health, membership to Headspace
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24
- January 1), Paid Parental Leave
- Benefits to Support the Whole Person:
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
Visa & Work Authorization
- For global locations, you must have established and current work authorization and permanently reside in that country.
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