Gen Digital Inc.

Product Marketing & GTM Lead Manager-Freemium

USA - New York, NY · Senior

Sponsorship not specifiedDetected 64 days ago

A/B TestingProduct StrategyProject ManagementSalesForecastingLeadershipCollaboration

About the role

This role sits at the center of Product, Brand, Growth, Analytics, Regional Marketing, and Channel teams-owning the development of differentiated product positioning and ensuring flawless orchestration of launches from strategy through in-market optimization.
The role combines product marketing leadership with integrated marketing and GTM execution, ensuring clear storytelling, disciplined launch planning, operational excellence, and measurable business impact.

Own marketing positioning and messaging for products and launches, crafting clear, compelling, and differentiated product narratives.
Develop high-impact product copy, value propositions, key selling points, and feature narratives.
Maintain and evolve foundational product storytelling assets including videos, screenshots, and hero product materials.
Partner closely with Product Strategy to ensure marketing execution aligns to broader GTM objectives.
Drive and execute cross-functional, integrated campaigns across paid, owned, earned, lifecycle, partner, and regional channels - focusing on the entire end to end customer journey.
Develop foundational launch materials ensuring accurate and compelling representation of product capabilities.
Partner with Analytics to size opportunities, forecast impact, and define launch KPIs.
Continuously optimize messaging, materials, and activation strategies based on performance insights.
Proactively connect teams and drive clarity across complex launches.
Track record of developing product storytelling assets and high-impact launch materials.

Develop and compile full integrated marketing plans in partnership with commercial teams - including channels, investment, campaign frameworks, calendar, and required assets.

8-12 years of experience across product marketing, integrated marketing, and GTM strategy within technology or subscription businesses.
Proven leadership in product positioning and differentiated messaging development.
Demonstrated ownership of end-to-end launch marketing strategy and execution.
Strong expertise in integrated campaign planning across channels and investment levels.
Analytics-driven mindset with experience forecasting impact and optimizing performance.
Experience driving regional GTM activation and supporting sales enablement.
Strong cross-functional collaboration skills with ability to influence stakeholders globally.
Applied use of AI in launch planning, messaging development, and optimization workflows preferred.

The annual base salary for this position is expected to be between $190,000 and $215,000.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.

Own integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
At Gen, we are scrappy and relentlessly customer driven.
If this sounds like you, we'd love you to be part of Gen.

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.