UserTesting
Director, Segment Marketing
Remote - US, USA · Director
Sponsorship not specifiedDetected 24 days ago
Stakeholder ManagementSalesforceMarketoResearchLeadershipCommunicationCollaborationMentoring
> stay_score
odds of building a lasting career here
16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
No reports yet — be the first to help the next applicant.
About the role
- As the Director, Segment Marketing, North America, you'll lead the strategy and execution of regional marketing programs that drive pipeline growth and accelerate revenue across the region.
- You'll partner closely with Sales and Global Marketing to bring campaigns to life through localized experiences, digital programs, and account-based initiatives that resonate with target audiences.
- This is a highly visible leadership role with the opportunity to shape regional marketing strategy, influence global campaign execution, and build scalable programs that deliver measurable business impact.
Responsibilities
- Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives.
- Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.
- Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes.
- Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
- Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making.
- Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events.
- Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working.
- Proven success developing and executing marketing programs that generate and accelerate pipeline across North America.
Requirements
- 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment.
- 3+ years of experience leading, managing, or mentoring high-performing marketing teams.
- Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software.
- Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment.
- Experience using marketing technologies such as Salesforce, Marketo, 6sense, or similar platforms to execute and measure campaigns.
Company info
- Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.
- Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.
- Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications-but you may be exactly who we're looking for.
- What We're Looking For
- At UserTesting, we're committed to creating inclusive and accessible experiences for all candidates.
Equal opportunity
- Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.
Apply directly at UserTesting →Create a free account for alerts like thisView UserTesting immigration profile
This listing is sourced directly from UserTesting's careers page and normalized into a canonical job model.