WPP Media
Senior Manager, Amazon Media & Growth
New York, United States · Senior
Sponsorship not specified$75k-$180kDetected 7 days ago
Content MarketingBrand StrategyPerformance MarketingSalesAuditingPerformance ManagementSignal ProcessingLeadership
About the role
- WPP Unite is the bespoke agency partnership powering Unilever's marketing transformation across creative, media, data, and commerce.
- The Senior Manager, Amazon Media & Growth will serve Unilever's personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery.
- This role ensures that the right assets are created, optimized, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem.
Responsibilities
- WPP is the trusted growth partner for the world's leading brands.
- With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales
- Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)
- Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.
- Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon
- Experience building retail media strategy decks for senior leadership
- Open. We build trust by owning our work and balancing empathy with accountability.
- Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.
Requirements
- 5-8+ years in Amazon performance marketing or retail media
- Direct hands-on experience in Amazon Ads Console and/or DSP
- Experience managing external agencies
- Strong understanding of:
- Experience working cross-functionally with brand, sales, and finance
- Experience in CPG or consumer goods
- Familiarity with Pacvue, Skai, or similar bid management tools
- Familiarity with Amz performance management tools (Stackline, Circana etc)
Nice to have
- Performance Media Leadership (Hands-On + Agency Oversight)
- Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
- Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
- Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
Skills
- Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
- Category & Growth Strategy
- Identify whitespace opportunities and competitive gaps
- Translate search behavior into category insights
- Inform innovation pipeline with brand teams based on demand signals
- Brand & Cross-Channel Integration
- Ensure retail media aligns with broader brand marketing campaigns
Compensation
- Build annual and quarterly media investment frameworks aligned to category priorities
Company info
- We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy.
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This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.