Vericast

Vericast

Marketing Director

San Antonio, TX, United States · Director

Sponsorship not specified$150k-$180kDetected 47 days ago
Project ManagementContent MarketingExcelLogisticsRecruitingResearchLeadershipCommunicationCollaborationPublic SpeakingMicrosoft Office

About the role

  • Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale.
  • The Director, Marketing, oversees the strategic positioning, go-to-market execution of new products and solutions, serving as the connective point between product, sales and marketing.
  • Applications will be accepted until the posted deadline August 5, 2026 or until a sufficient candidate pool has been identified.

Responsibilities

  • Vericast is the financial institution (FI) performance partner.
  • We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people.
  • The director also leads the creative team to effectively position and promote the Vericast Brand with clients and the greater market.
  • This role requires a blend of creative leadership, partnership acumen across sales and product, go-to-market launch planning, and program management expertise to drive impactful marketing outcomes that support Vericast's mission of connecting brands with consumers through intelligent marketing solutions.
  • This leader partners closely with a cross-functional team including marketing strategy, creative, events, sales, social media, content marketing, and leadership to ensure the company's story, thought leadership, and brand presence are aligned, consistent, and impactful across all channels.
  • Develop differentiated product positioning, messaging frameworks, and value propositions across target audiences and market segments
  • Lead end-to-end go-to-market planning for new products, enhancements, and strategic initiatives
  • Partner with marketing, sales, and product leadership and account teams to align launch strategy with pipeline and revenue goals
  • Work with content marketing, creative services, and social media teams to create and coordinate meaningful content for all owned channels.
  • Create content for presentations and product support materials.

Requirements

  • Bachelor's Degree in Marketing, Communications or related field (required)
  • 8-12+ years of experience in product marketing, B2B marketing, financial services, fintech, SaaS, or related industries
  • High degree of professionalism and confidence working with executives, SMEs, and cross-functional teams

Skills

  • Experience with GTM launch strategies.
  • Experience with the creative development process from concept through implementation
  • Experience partnering with and managing relationships between agencies and/or internal creative services teams and stakeholders
  • Self-starter with strong project management skills and excellent attention to detail
  • Strong presentation and communication skills.
  • Strong grasp of marketing,creative brand fundamentals
  • Demonstrated strong writing and editing skills
  • Strong interpersonal and relationship building skills
  • Ability to work in group and individual settings
  • Strong results-orientation with a track record of success
  • Dual focus on detail and strategy to ensure all content is consistent with brand guidelines while adhering to strategy
  • Excellent Microsoft Office skills, especially in Word, Excel, and PowerPoint

Compensation

  • $150,000-$180,000
  • Position is eligible for an annual bonus incentive program.
  • The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Benefits

  • Balance creative vision with business objectives and timelines
  • Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.
  • A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
  • At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community.

Equal opportunity

  • EEO is the law.
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This listing is sourced directly from Vericast's careers page and normalized into a canonical job model.