Aspen Skiing Company

General Manager - The Nell New York

New York, NY, United States · Full-time

Sponsorship not specified$250k-$325kDetected 18 hours ago

SwiftBrand StrategyForecastingBudgetingExcelRecruitingHRLeadershipCommunicationProblem SolvingMentoringMicrosoft Office

About the role

This position requires deep expertise in luxury hotel operations, a proven record of driving measurable business outcomes, and a genuine passion for community engagement.
This position reports to the Vice President of Operations.
The salary range for this position is $250,000 - $325,000.

Lead all pre-opening planning activities including timeline development, milestone tracking, and cross-functional coordination across Rooms, F&B, Sales, Finance, HR, and Engineering
Develop and execute opening marketing and PR strategy in partnership with the Sales & Marketing team; establish early revenue momentum, local partnerships, and brand awareness campaigns
Build productive relationships with contractors, vendors, local government, and brand representatives throughout the construction and soft-opening phases
Coordinate soft-opening events and VIP preview experiences to build community buzz and loyalty from the outset
Work closely with the Revenue Management team to develop dynamic pricing strategies that balance seasonality, demand, customer segmentation, and competitive positioning
Partner with the Sales & Marketing team to identify new business leads, develop tailored sales approaches, and actively pursue opportunities aligned with brand strategy
Maintain full accountability for labor planning and capital expenditure decisions; ensure resources are deployed strategically and efficiently
Develop strategic alliances with local officials, business leaders, tourism boards, neighborhood associations, and cultural organizations
Design and lead community-facing programming, events, and sponsorships that strengthen brand identity and drive local loyalty
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Serve as the primary ambassador for the hotel in the local market
actively represent the property at civic, cultural, business, and charitable events
Champion local sourcing, hiring, and partnership initiatives that reinforce the property's commitment to the community
Establish the hotel as a preferred venue for community gatherings, celebrations, and civic occasions through proactive outreach and relationship management
Identify and pursue cause-related marketing and corporate social responsibility opportunities that align with Aspen One brand values and resonate with local audiences

Develop and execute comprehensive annual business plans designed to maximize guest satisfaction, profitability, and market share

Nell Hotels is a collection of distinctive luxury hotels and residences united by a shared commitment to warm, intuitive hospitality, cultural connection and unparalleled access.
Founded on the legacy of The Little Nell in Aspen, Colorado, the portfolio includes The Little Nell, Aspen's only Five-Star, Five-Diamond ski-in/ski-out hotel; the Residences at The Little Nell; and The Nell New York, opening in 2027 as the first hotel within Rockefeller Center and New York City's only Relais & Châteaux property.

By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.
To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This listing is sourced directly from Aspen Skiing Company's careers page and normalized into a canonical job model.