Robinhood

Robinhood

Social Media Manager, Brand

Menlo Park, CA; New York, NY · Senior

Sponsorship not specified$128k-$150kDetected 14 days ago
SparkContent MarketingCustomer SupportCommunication

Stay score

odds of building a lasting career here

54Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
  • The largest transfer of wealth in human history.
  • If you're ready to be at the epicenter of this historic cultural and financial shift, keep reading.

Responsibilities

  • Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood's brand across X, TikTok, Instagram, YouTube, and Reddit - ensuring every post feels distinctly Robinhood and resonates with a Millennial and Gen Z audience.
  • Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content that make Robinhood's mission tangible and culturally relevant.
  • Spearhead social activations: Ideate and execute high-impact brand activations - cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops - designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
  • Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
  • If our mission energizes you and you're ready to build the future of finance, we look forward to seeing your application.
  • AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process.

Requirements

  • Deep fluency in Millennial and Gen Z culture - you know what earns a share, a save, a remix, or a comment, and you can spot a trend before it peaks.
  • Experience partnering with brand, creative, and campaign teams - you know how to translate a brand or product story into content and activations that feel native and culturally relevant on social.
  • you can seamlessly code-switch between a formal brand brief and a culturally sharp post built for Millennial and Gen Z audiences.
  • Data-driven mindset with the ability to translate social and campaign metrics (engagement, reach, sentiment, cultural buzz) into actionable creative strategy.
  • Ability to thrive in a highly regulated industry, balancing bold brand creativity with strict compliance and legal guardrails.
  • Exceptional office experience with catered meals, events, and comfortable workspaces.
  • 5+ years of experience in social media, brand marketing, or social-first creative roles, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of leading campaigns or activations end-to-end.
  • A native understanding of platform nuances (especially our priority channels: X, TikTok, Instagram, and Reddit) and how brand content performs differently across each.
  • Exceptional written and creative communication skills

Compensation

  • $128,000 - $150,000 USD
  • $112,000 - $132,000 USD
  • $99,000 - $117,000 USD
  • Base Pay Range:

Benefits

  • Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
  • Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
  • Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
  • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
  • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
  • In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
  • Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands.

Company info

  • Our mission is to democratize finance for all.
  • We're a high-performing, fast-moving team with ethics at the center of everything we do.
  • At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community.

Equal opportunity

  • Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws.
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This listing is sourced directly from Robinhood's careers page and normalized into a canonical job model.