Audien Hearing
Lifecycle Marketing Manager
Remote (United States)
Sponsorship not specifiedDetected 26 days ago
Data VisualizationA/B TestingComplianceProject ManagementGoogle AnalyticsCRMAccount RetentionLeadershipCommunicationCollaboration
About the role
- We're seeking a strategic and data-driven Director of Lifecycle Marketing to lead our customer database marketing efforts.
Responsibilities
- Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback.
- Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data.
- Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates.
- Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS.
- Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance.
- Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners.
- This role will own the strategy, execution, and optimization of our email and SMS marketing programs with the goal of driving KPI's including acquisition, engagement, retention, and lifetime value.
- You will develop targeted, segmented campaigns that span the customer journey from prospect to loyal repeat buyer leveraging data to personalize experiences and maximize impact.
- This is a highly cross-functional role that will work closely with Product, Creative, Analytics, and Customer Experience teams to build and scale best-in-class lifecycle programs.
- Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model.
Benefits
- Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.).
Visa & Work Authorization
- Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc
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