Fivebelow
Director, Product Management - Marketing Technology
Philadelphia, PA 19106 · Director
Sponsorship not specifiedDetected 1 day ago
DatabricksA/B TestingProduct ManagementProduct StrategyJiraStakeholder ManagementSalesforceCRMLeadershipCommunicationOrganizational Skills
About the role
- The ideal candidate is a strategic product leader who can operate at both executive and execution levels.
- They bring deep expertise in marketing technology, customer data, loyalty, measurement, and retail omni-channel experiences, along with strong leadership in product operating models, cross-functional alignment, and value delivery.
Responsibilities
- Own and evolve the roadmap for marketing technology capabilities that support acquisition, engagement, retention, reactivation, and lifetime value growth.
- Lead the product strategy for customer data activation, including audience creation, profile unification, event capture, identity resolution, consent-aware data use, and real-time orchestration.
- Drive the evolution of Five Below's personalization capabilities across owned and paid channels, ensuring experiences become more relevant, timely, and connected across digital and store touchpoints.
- Partner with store systems and POS stakeholders to enable omni-channel features and data flows that improve customer recognition, promotional effectiveness, attribution fidelity, and end-to-end experience consistency.
- Lead the intake, prioritization, and governance processes for marketing technology investments, balancing strategic outcomes, business value, technical feasibility, and delivery capacity.
- Build strong partnerships across Marketing, Digital, Engineering, Analytics, Architecture, Privacy, Finance, and Store Operations to align on outcomes, sequencing, and change management.
- Lead and develop product managers and product owners as the function grows, setting a high bar for roadmap quality, discovery discipline, stakeholder management, and outcome-based execution.
Requirements
- 10+ years of experience in digital, retail technology, marketing technology, or related product environments
- 7+ years of product management experience, including ownership of strategy and roadmap for complex platforms or customer-facing capabilities
- Proven track record partnering with executive stakeholders and influencing decisions across marketing, technology, analytics, and operations
- Experience leading products in Agile environments and working with tools such as Jira, Aha, or similar platforms
- Strong analytical, communication, and organizational skills with the ability to connect technical investments to customer and business outcomes
- Familiarity with platforms such as Braze, Blueshift, Databricks, Salesforce Marketing Cloud, Adobe Experience Platform, or comparable ecosystems
- 3+ years of people leadership experience, with demonstrated success leading and developing product talent
- Strong experience defining long-term product vision and translating strategy into executable roadmaps across multiple teams
- Marketing technology platforms, including CRM, CDP, ESP, journey orchestration, and campaign activation capabilities
- Personalization strategy and execution across email, SMS, push, app, site, and paid media channels
- Loyalty product strategy, loyalty data models, and customer retention frameworks
- Attribution, measurement, and experimentation in omni-channel retail environments
- Customer identity, audience management, event-based data architecture, and consent/privacy considerations
- POS and store systems integration that enables omni-channel customer and promotional experiences
Nice to have
- Preferred Expertise
Benefits
- Define the multi-year product vision and strategy for Five Below's marketing technology ecosystem, with a focus on CRM, CDP, ESP, personalization, loyalty, customer identity, and attribution.
- Help shape the future-state loyalty product strategy, including how loyalty data, benefits, segmentation, and engagement mechanics are supported through the broader marketing and customer platform stack.
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