Doordashusa

Associate Manager, Consumer Lifecycle Marketing, New

New York, NY

Sponsorship not specified$109k-$160kDetected 6 days ago

SalesforceCRMLogisticsCadenceCommunicationCollaborationProblem Solving

About the role

This is a high-investment, high-impact area.
That means aggressively iterating on core onboarding programs, expanding the surfaces through which we reach new consumers, introducing personalization based on customer behavior and context, and managing a meaningful budget across channels.
You're excited about this opportunity because you will…

You will not just maintain what exists - you will push it forward.
Own the new consumer onboarding strategy - define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
Manage budget with rigor - oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.
High agency and an ownership mindset - you identify what needs to change and drive that change, rather than waiting to be directed
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.

4-6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
We're excited about you because you have…
The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions.
Base salary is localized according to an employee's work location.
In addition to base salary, the compensation for this role includes opportunities for equity grants.
The national base pay range for this position within the United States, including Illinois and Colorado.
$108,800 - $160,000 USD

DoorDash's mission is to grow and empower local economies.
Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value.
We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash's expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.
Expand channel and surface coverage - identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
You will move quickly, test often, and build toward an onboarding system that is more intelligent, more multi-surface, and more effective at converting new signups into long-term engaged customers.

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office.
Whether blatant or hidden, barriers to success have no place at DoorDash.
We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.

This listing is sourced directly from Doordashusa's careers page and normalized into a canonical job model.