Collective Goods Holdings INC

CRM & Lifecycle Marketing Lead

Remote (United States) · Full-time

Sponsorship not specifiedDetected 6 days ago

A/B TestingCRMCustomer SuccessCommunicationCritical Thinking

About the role

The ideal candidate is deeply experienced in Klaviyo and customer journey development, combining strategic thinking with hands-on execution.

Lifecycle Strategy & Journey Development Map and maintain customer journeys across DTC (and B2B audiences when needed).
Develop communication strategies that support acquisition, engagement, retention, and reactivation.
Create campaign briefs/design and partner with content resources.
Build, launch and maintain email and SMS programs.
Develop audience segmentation and trigger logic.
Manage customer data and behavioral triggers.
Segmentation & Personalization Build and maintain customer and prospect segments.
Develop personalized experiences based on customer behavior, engagement, lifecycle stage, and purchase history.
Testing & Optimization Develop testing roadmaps and experimentation plans.

Continuously develops AI proficiency by staying informed of evolving technologies.

Collective Goods Holdings, Inc. (CGH) is a privately held holding company behind Books Are Fun, Inc. - a company with a simple but powerful mission: to inspire lifelong readers by getting kids excited about books.
Books Are Fun energizes communities, schools, and families to ensure every child has books at home, because we believe reading can change the world.
To learn more about our companies and how we spark a lifelong love of reading, please visit our website at https://booksarefun.com/book-blast

This listing is sourced directly from Collective Goods Holdings INC's careers page and normalized into a canonical job model.