Hunterdouglas

Hunterdouglas

Senior Product Manager, Consumer Websites

New York City, NY, United States · Senior

Sponsorship not specified$125k-$135kDetected 23 days ago
A/B TestingProject ManagementSEOSEMGoogle AnalyticsLead GenerationResearchCollaboration

About the role

  • Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products.
  • Our dream is to become the fastest growing, most loved, window covering company in the world.
  • SEM) by query type. - Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies.

Responsibilities

  • Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives.
  • Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action).
  • Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends).
  • Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites.
  • Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types.
  • Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners).
  • Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci.
  • Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways.
  • Manage SEO initiatives focused on RAC (Request a Consultation) conversion - prioritize and track projects based on downstream impact and CPL.
  • Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes.

Requirements

  • Hands-on experience with local SEO platforms like Soci or Brightedge Local.
  • Strong understanding of customer journey SEO, including how to structure content for different intent stages.

Nice to have

  • Experience supporting dealer/distributor business models or franchise ecosystems.
  • Background working with headless CMS environments (e.g., Sanity).
  • Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features.
  • Increase in organic sessions, impressions, and rankings across key national and local terms.
  • Higher visibility in map packs and non-branded discovery queries.
  • Decreased CPL through effective SEO/SEM alignment.
  • Delivery of high-impact content briefs and journey-aligned pages.
  • What's in it for you?

Skills

  • Familiarity with AI tools for SEO research, content generation, and SERP monitoring.
  • Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows.
  • Collaborative mindset with experience working across product, paid media, and content teams.
  • Bachelor's degree required.

Compensation

  • A company culture that prioritizes internal development and professional growth
  • 401(k) plan with a degree of employer matching
  • EOE/M/F/Vet/Disabled are encouraged to apply.
  • By submitting your application below, you are providing your prior consent to receive SMS messages to notify you of any updates to your application status and to engage in discussion throughout your application process.
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  • Just text "STOP" to any of our texts to unsubscribe.

Benefits

  • Generous benefits package including medical, dental, vision, life, disability
  • Enjoy our Flexible Time Off (FTO) program designed to support work-life balance (excludes new hires in Illinois).
  • Paid parental leave
  • Wellness programs and product discounts
  • Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery.
  • Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries.
  • Partner with the paid media team to ensure full query coverage across organic and paid channels.
  • Bonus target range: Up to 25%
  • Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate's education, experience, skills and potential.

Equal opportunity

  • Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws.
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