EDB

Senior Demand Gen Lead, Marketing Pipeline Enablement

Remote - United States · Senior

Sponsorship not specifiedDetected 12 days ago

PostgreSQLAgentic AIProject ManagementSalesforceMarketoCRMSalesResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

We're also looking for someone excited to bring agentic AI and AI-enabled tools into how these programs are built and run - from surfacing in-market accounts to personalizing outreach at scale.
The ideal candidate is execution-focused, organized, data-driven, and experienced in running multi-channel campaigns aligned to sales priorities.

Pilot AI agents to support account and contact research, campaign personalization, and follow-up sequencing - reducing manual lift on account engagement programs.
Partner with Marketing Operations to integrate intent data and AI-driven account scoring into campaign targeting and prioritization.
Build remarketing and lifecycle nurture programs that keep active opportunities and renewal accounts engaged through the final stages of the buying and retention cycle.
Support enablement initiatives by creating digital nurtures and sales cadences, syndication campaigns, enabled by agentic AI, that ensure messaging alignment, and follow-up workflows
Vertical & Intent-Based Marketing: Design and execute marketing plays that group priority accounts by vertical, industry, and tailor messaging and campaigns accordingly.
Partner with Product Marketing and Field Marketing to align messaging for ICP match and account-type personas.
Support pipeline generation goals across assigned accounts, regions, and campaigns.
Monitor campaign effectiveness and optimize targeting, messaging, and channel performance based on results, increasingly using AI-enabled analytics and agents to surface optimization opportunities faster.
Maintain strong alignment with Sales and SDR teams to ensure timely follow-up and visibility into campaign impact.
Support list segmentation, lead routing, nurture workflows, and campaign tracking processes, leveraging AI-enabled automation where possible to speed up execution.

4-6 years of experience in B2B demand generation, account-based / sales enablement marketing, field marketing, or campaign marketing.
Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts.
Familiarity with sales enablement programs, late-stage account engagement, renewal/expansion plays, and pipeline acceleration initiatives.
Experience working cross-functionally with Sales, SDRs, and Marketing teams.
Experience with Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, or similar marketing automation and CRM platforms.
Experience supporting enterprise software, cloud, data, or infrastructure technology organizations.
Familiarity with intent data platforms, verticalized/ICP-based messaging strategies, and 1:few account engagement tactics.
Experience using AI agents or AI-enabled tools for account research, personalization, or campaign automation.
Required
Strong project management and campaign coordination skills.
Comfortable managing multiple campaigns and priorities in a fast-paced environment.
Strong communication and organizational skills with attention to detail.
Curiosity about and comfort with AI-enabled marketing tools, with an interest in using agentic AI to improve targeting, personalization, and campaign velocity.
Preferred

This listing is sourced directly from EDB's careers page and normalized into a canonical job model.