Torstar Corporation

Community Engagement and Brand Marketing Manager (Full-time)

Toronto, ON, Canada · Full-time

Sponsorship not specifiedDetected 2 days ago

AccessibilityProject ManagementRecruitingLeadershipCommunicationMentoring

About the role

Our challenge is too many people in our communities don't know we're still here, still doing that work, and still doing it better than anyone else.
This is a new role created to close that gap.
Because we operate across diverse communities, we need a strategist who understands the mechanics of local trust.

Design high-value virtual and in-person events that can be replicated across different markets with minimal friction.
Design and execute grassroots campaigns that drive newsletter subscriptions and app downloads.
Map community stakeholders - builders, organizers, institutions, civic groups, business associations - in each of our markets and build ongoing engagement plans for each stakeholder archetype.
Develop a touchpoint strategy that puts our brands in front of new homeowners, new parents, new arrivals, new retirees at the moments when they most need local information

Exceptional communication and presentation skills-ability to influence and inspire others
Comfort with data and analytics
ability to track metrics and adjust strategy accordingly
Strong project management and ability to work cross-functionally with teams
comfort being scrappy and resourceful
Bachelor's degree in Marketing, Communications, Business, Community Development, Journalism,or related field or equivalent professional experience in related roles

Background in local media, local business, or community organizations
Experience working in Ontario or similar regional markets
Experience with digital engagement platforms, newsletters, or subscriber models
In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request.
This posting is for an existing vacancy.
Our Applicant Tracking System (ATS) uses AI for initial screening and assessment
however, all final selection decisions are made by our Hiring Managers.

Metroland's community news brands have been the trusted source of news and information for Ontario towns and cities for decades.
Our Commitment To Diversity

Identify and help pursue partnership opportunities with organizations that share our audience and/or vision.

This listing is sourced directly from Torstar Corporation's careers page and normalized into a canonical job model.