UKG
Revenue Marketing Program Manager / Gestionnaire des programmes de marketing des revenus
Canada · Senior
Sponsorship not specifiedDetected 19 days ago
Project ManagementSalesforceBusiness DevelopmentCommunication
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odds of building a lasting career here
35Risky
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- This is a hybrid strategy and program management role.
- You will work with Canadian Sales and Business Development leaders to identify growth priorities, define target accounts and buying groups, set program goals, and recommend where UKG should invest its time and budget.
- You will also make recommendations on Canadian events, media, associations, and other market opportunities, balancing local relevance with company-wide priorities.
Responsibilities
- Partner with Canadian Sales and Business Development leaders to define target account lists, buying groups, pipeline priorities, plays, and expected outcomes.
- Own the Canadian ABX program plan, coordinating with ABX, Segment Strategy, Portfolio Marketing, Awareness & Growth, Field Activation, and regional teams.
- Design and orchestrate integrated programs across demand generation, account-based marketing, events, digital channels, content, partner activities, and sales follow-up.
- Build programs that support the full funnel, including net-new demand, opportunity acceleration, cross-sell and upsell, customer engagement, and renewal support where appropriate.
- Coordinate execution across internal teams, agencies, vendors, and sales stakeholders; manage timelines, dependencies, budgets, and follow-up activities.
- Maintain a clear view of the Canadian marketing calendar, investment plan, program status, risks, and decisions needed from leadership.
Requirements
- 7+ years of experience in B2B marketing, revenue marketing, field marketing, demand generation, account-based marketing, or integrated program management.
- Experience partnering with Sales and Business Development leaders on target accounts, pipeline priorities, executive engagement, or opportunity acceleration.
- Experience designing and orchestrating multi-channel marketing programs, including events, digital campaigns, content, and sales activation.
- Experience managing budgets, timelines, agencies or vendors, and multiple stakeholders across concurrent programs.
- Ability to travel up to 20%.
- Success in this role requires strategic judgment, strong program management, commercial thinking, and the ability to move work forward through cross-functional influence.
Nice to have
- Experience leading marketing for Canada or another regional market within a global B2B organization.
- Experience with account-based experience platforms such as 6sense or Demandbase.
- Experience with customer expansion, cross-sell, upsell, renewal, or late-stage opportunity acceleration programs.
- Experience in workforce management, human capital management, payroll, enterprise software, or another B2B software-as-a-service industry.
- Familiarity with Salesforce, Eloqua, marketing operations, campaign reporting, and account-level performance measurement.
- French language proficiency.
- Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work.
- Learn more at ukg.com.
Skills
- The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location.
Compensation
- The pay range for this position is $110,400 CAD to $149,000 CAD.
- In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.
- Lead the annual and quarterly Revenue Marketing strategy for Canada, aligned to revenue targets, segment priorities, account plans, product priorities, and market opportunity.
Benefits
- Disability Accommodation in the Application and Interview Process:
Company info
- It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge.
Visa & Work Authorization
- tus, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or
This listing is sourced directly from UKG's careers page and normalized into a canonical job model.