Liftoff

Liftoff

Lead Product Marketing Manager

United States (Remote) · Senior · Full-time

Sponsorship not specified$153k-$180kDetected 35 days ago
WritingHubSpotSalesWordPressCommunicationCollaboration

About the role

  • Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
  • As a member of the Growth & Product Marketing team, you will work closely with our GTM, Marketing and Product teams to shape how Liftoff positions itself in a competitive and fast-moving market.
  • Working at Liftoff is fast-paced, fun, and challenging, and we thrive on innovation.

Responsibilities

  • Define and own Liftoff's product positioning and messaging architecture across the advertising product portfolio
  • Design and execute product marketing campaigns that highlight Liftoff's industry-leading ad tech innovation
  • Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
  • Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
  • Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
  • Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
  • Build successful relationships with key stakeholders on both the commercial and technical sides of the business
  • manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
  • Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
  • These gatherings provide essential opportunities for collaboration, communication, and team building.

Requirements

  • 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
  • Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
  • Experience with WordPress and Hubspot, or similar tools

Compensation

  • Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate location and experience.
  • The following are our base salary ranges for multiple levels:
  • SF Bay Area, NYC, Los Angeles/Orange County, Seattle: $153,000 - $180,000 plus bonus
  • All other CA cities, Portland, All other WA cities, Denver, Austin, Boston: $141,000 - $165,000 plus bonus
  • All other cities and towns in our approved states: $132,000 - $154,000 plus bonus
  • Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We're shaping the future of the mobile app ecosystem-join us and help accelerate what's next.

Benefits

  • Competitive salary, health benefits, and other perks to support your well-being.
  • may include medical coverage, wellness stipends, and additional perks based on your country of residence.
  • $153,000 - $180,000 plus bonus

Company info

  • Work with a diverse team of talented professionals who are passionate about delivering excellence.
  • This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.
  • We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
  • We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events.
  • We expect our employees to attend these gatherings at least once per quarter.

Equal opportunity

  • Liftoff is an equal opportunity employer.
  • equal opportunity employer.
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This listing is sourced directly from Liftoff's careers page and normalized into a canonical job model.