Embedding VC

Enterprise Marketing Lead

New York, NY

Sponsorship not specifiedDetected 79 days ago

Content MarketingCRMSalesOutbound SalesLeadership

About the role

This is a true 0-1 role, and FLORA's first enterprise-focused marketing role.
FLORA has product-market fit, real inbound interest from our enterprise ICP, and an amazing sales team ready to move.
You'll work directly alongside Sales, RevOps, and Growth teams to define what enterprise GTM looks like a category-defining company.

Design and execute multi-channel demand generation campaigns (email, paid, outbound sequences, and content) that move target accounts down-funnel.
Own events and conferences as a first-class pipeline channel: choose the right rooms to be in, show up with a point of view, and convert conversations into pipeline.
Own the full funnel from lead to opportunity, including MQL definitions, lead scoring, nurture flows, and a sales handoff process that doesn't let pipeline leak.
Be a genuine partner to SDRs and AEs: align on ICP, co-own pipeline targets, and show up to deal reviews ready to move things forward.
Build the attribution and tracking infrastructure that gives every campaign a clear ROI story - UTMs, dashboards, multi-touch models.
A track record of building pipeline programs, from the scrappy to the $$$
Strong all-around instincts, especially when it comes to what drives conversion

an infinite canvas designed for the generative computing paradigm.
We're a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan.
Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
Experience at a company navigating the PLG-to-enterprise transition
We're Looking for People Who Have

This listing is sourced directly from Embedding VC's careers page and normalized into a canonical job model.